Prototyping a paid-for customer insight service in eight weeks
High-volume and heavily regulated health logistics
Extensive corporate data, but not being used for analytic benefit
Corporate customers keen for new insights to improve their businesses
A backdrop of major expected market changes following Covid
This major pharmaceuticals wholesaler sought competitive, commercial and purpose driven impacts from data. With huge historic data assets and a market with many readily available sources the challenge was to demonstrate the path to value in affordable steps – reshaping organisational strategy towards becoming data-led. With established data vendors active in the market, the critical questions were where to position and how to exploit the organisations own, unique assets.
A working web-hosted service within 8 weeks, combining data visualisation, analytics and forecasting insights
New intelligence on an established market, highlighting purpose-led changes and significant revenue opportunities
A new intelligence on an established market, highlighting purpose-led changes and significant revenue opportunities
to achieve a live web-hosted capability
Arca Blanca developed an online tool providing insights for pharmaceutical drug manufacturers, and their account managers. This highlights the commercial opportunities from better managing the flow of critical products, and started the process of moving the whole company towards a more ‘data led’ approach. Joint team follow-on projects have started to embed forecasting and data insights into business-as-usual.
Arca Blanca delivered a rapid data proof of concept project into the UK medical drug market. This showed how to deliver an automated, optimised set of drug lifetime management tools, and how to generate a paid-for “insight as a service” revenue stream. It also laid bare the dramatic variations in access to healthcare across the UK.